This was a nice project to work on to develop a logo identity for Evolution, a sports management company dealing with professional sports people. The logo needed a clean, crisp and professional look that portrayed a feeling of trust. Simplicity and flexibility is key when creating a new identify and in this case the circles that make up the top icon represent many aspects. Firstly, a stylised ‘E’ form. Secondly, the colours of the Olympic branding giving a nod to the industry of the customer base. Thirdly, the circles are aligned in an ordered manner and depict clean organisation values.