A logo identity for yacht designer Oliver Stacey. The brief was to design an identity that was clean, simple and fitting with the industry. The final idea of combining Oliver’s initials was inspired by the flowing and balanced lines that appear in his own boat designs. The identity elements can be repositioned into a number of different configurations to fit the application it’s indented for.

Logo design for china hire company ‘Storm in a Teacup’ in Porthleven, Cornwall. The client wanted a classic, clean look but with a modern feel still. The logo had to be designed so that it could easily be applied to many differing future applications. The muted colour scheme adds to the classic feel along with the Trajan typeface. A website design for ‘Storm in a Teacup’ is currently being undertaken by Carta.

Betty Boyns specialises in vintage and retro inspired images, producing wrapping paper, fabrics and other homeware products. The logo brief was to have a vintage feel that reflected the name behind the business and for this I decided to use a photographic element. The image of Betty taken in the 40′s had such a great composition and strength that it worked a treat coupled with the hand written typeface. The circular design sits nicely on the packaging and makes the ideal shape for stickers for sealing packaging.

Logo design for kitchen and bathroom designers ARLA Design. The brief was very open apart from a modern clean feel. I used a font called DIN as the basis for the wording and then set about modifying it. I wanted the letters sit next to one another without any  jarring angles. By cutting away the left part of the ‘R’ it now follows the shape of the ‘A’. The ‘R’ can still be read without it’s left side and allows the ‘A’ to move in closer. The end of the ‘L’ had the same treatment. Finally, cutting away part of each ‘A’ gives the overall word a more open feel. I have also produced ARLA’s stationery, marketing material and website.

I was asked to design a logo for a new rugby event being held in 2010. I wanted the logo to feel solid and chunky to reflect the nature of the game. I replaced the ‘v’ of seven with the character 7 which allowed me to cut across the rugby ball leaving a negative shape behind.

I was asked to devise this logo for a blog page header. As the author writes about music he wanted to use a headphone jack somehow within the design but left the rest for me to play with. When I put the two words together, without the space between, I noticed the two ‘o’s and saw a pair of headphone ear pads. Linking the two with a headband completed the effect and running the lead to the jack end which forms the ‘l’ of Journal. The font is is called Museo. You can see the finished logo on the blog at http://mjasmith2.blogspot.com/

Xpression Event Solutions Ltd, came to Carta do design their corporate identity. They wanted an icon that was strong and bold and could work in a multitude of mediums. From livery branding to shirt embroidered logos. The square element depicts a box opening with each triangular flap forming an arrow pointing inwards to form an ‘X’. Carta continues to design all of Xpression’s literature today.

SIMB was a new project and Carta was asked to design and construct their website. In the process I also undertook the design of their logo. The project is based on people talking and recording their memories of the artist of St Ives. The speech icons in the logo are divided into three colours, each depicting the sea, sand and land of the bay. You can also see the website here.

The brief was to produce an identity which would reproduce well in various formats. From stationery and P.O.S to screen printed flags and decals. The ‘w’ logo had to be simple in structure and represent the fluid look of water.