Spearbay are a new online start-up business based in Penzance. They contacted Carta for help with their company logo design. We worked together to develop an identity that would compete in the fishing industry with it’s competitors. The identity needed to be simple, bold and have an element of ‘does what it says on the tin’ to explain itself visually. Using the negative space created by the font and the ‘P’ as grip and trigger, we were able to subtly incorporate a speargun silhouette into the company name. The logo also needed to be used in various marketing situation from embroidery to stickers in solid, negative, colour and monotone configurations. www.spearbay.co.uk
Branding & Logos
This new business start-up required a fun and clean brand. Cornish Ducks design and produce traditional rubber ducks for bath time fun that have Cornish inspired designs printed over them. Julian, founder or the company, approached us to help develop a logo that portrayed a fresh and fun company.
The Kids love Nature team got in touch after seeing our work online as asked if we could help with a design package for their start-up children nursery. The logo was the first project that we did for them and helped set the theme for the rest of the business literature. Stationery, promo flyers, website layout and Word® template designs followed. There was a sister logo needed also for the Children’s Nature Nursery which was to follow the same branding style.
BOHO Cornwall approached Carta to help design the identity for their new 5 star soulful living holiday accommodation business. After an initial meeting with owners Tom and Maya, to discuss the business and its values, they provided me with a fantastic brief to work from. The final outcome is a reflection of this brief – calm, modern, high quality and balanced. The two ‘O’s represent the sunrises and sunsets that can be experienced at the business location on the far southwest coast of Cornwall. A website design and other marketing material are to follow soon for BOHO Cornwall.
Here is the new logo Carta designed for The Little Knit Kit Company. Julie came to Carta to commission the logo after seeing our work online. This final logo is a combination of two other initial concepts shown to Julie. we feel it works really well to promote what the company offers its customers. The added hand-drawn grey dots and swooshes fill the empty gaps and cement the wording to the graphic elements.
A logo identity for yacht designer Oliver Stacey. The brief was to design an identity that was clean, simple and fitting with the industry. The final idea of combining Oliver’s initials was inspired by the flowing and balanced lines that appear in his own boat designs. The identity elements can be repositioned into a number of different configurations to fit the application it’s indented for.
Logo design for china hire company ‘Storm in a Teacup’ in Porthleven, Cornwall. The client wanted a classic, clean look but with a modern feel still. The logo had to be designed so that it could easily be applied to many differing future applications. The muted colour scheme adds to the classic feel along with the Trajan typeface. A website design for ‘Storm in a Teacup’ is currently being undertaken by Carta.
Betty Boyns specialises in vintage and retro inspired images, producing wrapping paper, fabrics and other homeware products. The logo brief was to have a vintage feel that reflected the name behind the business and for this I decided to use a photographic element. The image of Betty taken in the 40′s had such a great composition and strength that it worked a treat coupled with the hand written typeface. The circular design sits nicely on the packaging and makes the ideal shape for stickers for sealing packaging.
Logo design for kitchen and bathroom designers ARLA Design. The brief was very open apart from a modern clean feel. I used a font called DIN as the basis for the wording and then set about modifying it. I wanted the letters sit next to one another without any jarring angles. By cutting away the left part of the ‘R’ it now follows the shape of the ‘A’. The ‘R’ can still be read without it’s left side and allows the ‘A’ to move in closer. The end of the ‘L’ had the same treatment. Finally, cutting away part of each ‘A’ gives the overall word a more open feel. I have also produced ARLA’s stationery, marketing material and website.
I was asked to design a logo for a new rugby event being held in 2010. I wanted the logo to feel solid and chunky to reflect the nature of the game. I replaced the ‘v’ of seven with the character 7 which allowed me to cut across the rugby ball leaving a negative shape behind.